Internet dating is a joke

And while the whole messy incident has been held up to illustrate the challenges women face in a notoriously bro-friendly tech culture, Wolfe stops short of calling out sexism in tech.

“This isn’t necessarily a tech problem, this is a society problem,” she says.

Men post pictures of themselves wearing button downs (not muscle tees) or hugging their moms (not endangered species.) And because they can’t message first, guys can’t hedge their bets by swiping right on every girl they see and messaging all of them to see who bites.

Female users say they’ve been impressed with the guys on Bumble.

“Guys found it to be ‘desperate,’ when it wasn’t desperate, it was part of a broken system.” Like many startup founders, Wolfe has big ambitions for the service: “It’s not a dating app, it’s a movement,” she says.

“This could change the way women and men treat each other, women and men date, and women feel about themselves.” Bumble launched about six months ago and seems to be catching on.

“It’s easier as a guy, you’re swiping and then just letting the girls take the next step.” Plus, he adds, “the women are so impressive.” Wolfe pulls out her cell phone, which is hot pink with a bright yellow bumble-bee decal on the back, and shows me a guy she matched with in Costa Rica, of all places.

It can be fun, terrible, exciting, hard — the adjectives used to describe it are endless.

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“You swiped right in your head just now,” she says.

Wolfe was a co-founder at Tinder and widely credited with boosting that app’s popularity on college campuses.

She was fired in the midst of a breakup with Justin Mateeen, the service’s chief marketer.

But there’s one essential difference: on Bumble, only women can send a message first.

For Wolfe, 25, that key difference is about “changing the landscape” of online dating by putting women in control of the experience.

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